Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Socially Inclusive Business

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 105 bodů

Anotace knihy

The idea that market mechanisms can mobilize social change by engaging the poor in win-win scenarios is gaining increased world attention. Companies, social sector organizations, and development agencies are all beginning to glean the potential that lies among the world's poorest people, both as an untapped productive force and a neglected consumer market. This book aims to demonstrate how the private sector can become part of the solution of poverty. In this study, the authors assess market initiatives in Iberoamerica by large corporations, cooperatives, small and medium enterprises, and nonprofit organizations. A task force drawing on nine teams of researchers from various business schools and universities in nine countries examined 33 experiences, seeking to uncover 'what's needed' for building new business value chains that help move people out of poverty.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Socially Inclusive Business
• Podnázev: Engaging the Poor through Market Initiatives in Iberoamerica
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 200
• EAN: 9780674053366
• ISBN: 0674053362
• ID: 04635552
• Nakladatelství: Harvard University, The David Rockefeller Center for Latin American Studies
• Hmotnost: 552 g
• Rozměry: 229 × 152 × 20 mm
• Datum vydání: 01. June 2010

Oblíbené z jiného soudku

---

---

---