Kód: 10959210
Social Media in the Marketing Context: A State of the Art Analysis and Future Directions addresses social media from a marketing perspective, highlighting how it can be seen as the marketing environment rather than merely a tool, ... celý popis
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Social Media in the Marketing Context: A State of the Art Analysis and Future Directions addresses social media from a marketing perspective, highlighting how it can be seen as the marketing environment rather than merely a tool, giving increasingly individualized consumers the ability to demand more from brands in terms of unique experiences. These individual experiences are guided by how a consumer views themselves in relation to others, known as self-construal, which is also discussed be emphasized. Addresses social media from a marketing perspectiveHighlights how social media can be seen in the marketing environment Provides a unique perspective by highlighting the importance of the individual differences of consumersExplores social media that can be used for academic development and research around the topic
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2562 Kč
Osobní odběr Praha, Brno a 12903 dalších
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