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Více informací o knize Retail Internationalization in Emerging Countries

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• Anotace
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Anotace knihy

The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Retail Internationalization in Emerging Countries
• Podnázev: The Positioning of Global Retail Brands in China
• Autor: Karin Pennemann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 179
• EAN: 9783834944917
• ISBN: 3834944912
• ID: 01784532
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 264 g
• Rozměry: 210 × 149 × 11 mm
• Datum vydání: 31. May 2013

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