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Anotace knihy

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Reputation Capital
• Podnázev: Building and Maintaining Trust in the 21st Century
• Autor: Joachim Klewes, Robert Wreschniok
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 408
• EAN: 9783642016295
• ISBN: 3642016294
• ID: 01649725
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 760 g
• Rozměry: 240 × 165 × 31 mm
• Datum vydání: 01. October 2009

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