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Anotace knihy

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Relevance
• Podnázev: The Power to Change Minds and Behavior and Stay Ahead of the Competition
• Autor: Andrea Coville, Paul B. Brown
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 194
• EAN: 9781937134822
• ISBN: 1937134822
• ID: 05034835
• Nakladatelství: Taylor & Francis Inc
• Hmotnost: 388 g
• Rozměry: 216 × 138 × 20 mm
• Datum vydání: 03. April 2014

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