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Více informací o knize New Economy Emotion - Engaging Customer Passion with E-CRM

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Anotace knihy

Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: New Economy Emotion - Engaging Customer Passion with E-CRM
• Autor: Alfredo Zingale, Matthias Arndt
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 240
• EAN: 9780470841358
• ISBN: 0470841354
• ID: 04885954
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 300 g
• Rozměry: 212 × 134 × 15 mm
• Datum vydání: 25. June 2001

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