Kód: 04145741
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the va ... celý popis
Nákupem získáte 193 bodů
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1927 Kč
Osobní odběr Praha, Brno a 12903 dalších
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