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Anotace knihy

Learn to avoid the #1 problem that plagues most online businesses--an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon--but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology--including Web 2.0 innovations, web conferencing, podcasts, blogging and more--this comprehensive manual puts website owners on the road to profitability.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Mastering Online Marketing
• Autor: Meyerson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 262
• EAN: 9781599181516
• ISBN: 1599181517
• ID: 04242892
• Nakladatelství: Entrepreneur Press
• Hmotnost: 472 g
• Rozměry: 191 × 227 × 14 mm
• Datum vydání: 17. January 2008

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