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Anotace titulu

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Parametry titulu

Zařazení titulu Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing with MyMarketingLab Pack
• Autor: Vincent-Wayne Mitchell, Bradley Barnes, Elnora Stuart, Greg Marshall, Michael R. Solomon
• Jazyk: Angličtina
• EAN: 9781292064871
• ID: 04773838
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1261 g
• Rozměry: 265 × 195 × 20 mm
• Datum vydání: 05. March 2014

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