Mohlo by se vám také líbit

Více informací o knize Marketing Research: An Applied Orientation, Global Edition

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 251 bodů

Anotace knihy

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing Research: An Applied Orientation, Global Edition
• Autor: Naresh K. Malhotra
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 888
• EAN: 9781292265636
• ISBN: 1292265639
• ID: 21331270
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 1736 g
• Rozměry: 275 × 217 × 27 mm
• Datum vydání: 06. May 2019

Oblíbené z jiného soudku

---

---

---