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Více informací o knize International Public Relations and Public Diplomacy

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Anotace knihy

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: International Public Relations and Public Diplomacy
• Podnázev: Communication and Engagement
• Autor: Guy J. Golan
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 458
• EAN: 9781433126888
• ISBN: 1433126885
• ID: 11059532
• Nakladatelství: Peter Lang Publishing Inc
• Hmotnost: 748 g
• Rozměry: 155 × 229 × 32 mm
• Datum vydání: 21. March 2017

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