Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Integrated Marketing Communication

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 155 bodů

Anotace knihy

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices-and how these affect the development of the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Integrated Marketing Communication
• Podnázev: Creative Strategy from Idea to Implementation
• Autor: Robyn Blakeman
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 280
• EAN: 9780742529649
• ISBN: 0742529649
• ID: 04905258
• Nakladatelství: Rowman & Littlefield
• Hmotnost: 485 g
• Rozměry: 237 × 194 × 14 mm
• Datum vydání: 16. April 2007

Oblíbené z jiného soudku

---

---

---