Kód: 08779882
Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage ... celý popis
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Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries
5225 Kč
Osobní odběr Praha, Brno a 12903 dalších
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