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Anotace knihy

You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: How to Get into Marketing & PR
• Autor: Annie Gurton
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9780826467140
• ISBN: 0826467148
• ID: 04732863
• Nakladatelství: Cengage Learning EMEA
• Hmotnost: 300 g
• Rozměry: 228 × 154 × 15 mm
• Datum vydání: 24. April 2003

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