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Anotace knihy

The well-known ad for Levy's Jewish Rye Bread showed an African-American child, smiling after biting into a deli sandwich obviously made with their product. The headline read: ?You don?t have to be Jewish to love Levy?s.? And you don?t have to be in advertising to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he has known?many of America's most recognizable captains of industry?appear in scenes foreign to any corporate boardroom. The megastars he has met are captured here as no camera has ever seen them. When these icons mixed with the madcap world of Madison Avenue, it was never business as usual. ?Business doesn?t get much funnier than this.? -Lee Iacocca ?After 9/11, Allen Rosenshine's agency created a wonderfully funny campaign to give New York City a lift when we needed it. It was a perfect example of the idea behind this book, that we can find humor and humanity even in serious situations.? -Rudy Giuliani

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Funny Business
• Podnázev: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game
• Autor: Allen Rosenshine
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 296
• EAN: 9780825305399
• ISBN: 9780825305399
• ID: 06417369
• Nakladatelství: Beaufort Books
• Hmotnost: 552 g
• Rozměry: 147 × 241 × 27 mm
• Datum vydání: 01. January 2010

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