Mohlo by se vám také líbit

Více informací o knize Enterprise Marketing Management

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 88 bodů

Anotace knihy

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Enterprise Marketing Management
• Podnázev: The New Science of Marketing
• Autor: Dave Sutton, Tom Klein
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 224
• EAN: 9780471267720
• ISBN: 0471267724
• ID: 04889183
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 474 g
• Rozměry: 232 × 154 × 20 mm
• Datum vydání: 04. July 2003

Oblíbené z jiného soudku

---

---

---