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Více informací o knize Digital Advertising: Past, Present, and Future

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Anotace knihy

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Digital Advertising: Past, Present, and Future
• Autor: Daniele Fiandaca
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 184
• EAN: 9780956608307
• ISBN: 0956608302
• ID: 02480841
• Nakladatelství: Creative Social
• Hmotnost: 282 g
• Rozměry: 228 × 154 × 12 mm
• Datum vydání: 01. July 2010

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