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We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for t ... celý popis
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We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why w
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
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Osobní odběr Praha, Brno a 12903 dalších
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