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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing aca ... celý popis
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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost business performance in measurable ways. This book is an essential read for any branding student or interested professional.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2078 Kč
Osobní odběr Praha, Brno a 12903 dalších
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