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Více informací o knize Brands and Gaming

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 168 bodů

Anotace knihy

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Brands and Gaming
• Podnázev: The Computer Gaming Phenomenon and its Impact on Brands and Businesses
• Autor: David Nichols, Tom Farrand, Tom Rowley, Matt Avery
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 168
• EAN: 9781403998972
• ISBN: 1403998973
• ID: 04778019
• Nakladatelství: Palgrave USA
• Hmotnost: 424 g
• Rozměry: 240 × 160 × 15 mm
• Datum vydání: 14. November 2005

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