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Více informací o knize Brands and Branding Geographies

• Parametry knihy
• Anotace
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Anotace knihy

Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Brands and Branding Geographies
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9781781001493
• ID: 04844194
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 596 g
• Rozměry: 234 × 156 × 20 mm
• Datum vydání: 28. February 2013

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