Mohlo by se vám také líbit

Více informací o knize Branding For Dummies, 2e

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 57 bodů

Anotace knihy

"Branding For Dummies, 2nd Edition" has a new chapter with tips and cautionary advice regarding social media and its impact on today's personal and business branding programs. There is also new information on balancing personal and business brand development. This information will help business leaders create personal brands that enhance, but don't eclipse their business brands. Also, it will help employees to create personal brands that will benefit them within their employers' businesses while also transporting to new career opportunities if desired. Plus there is updated information on handling brand crises, both personal and business, with references to some of the major brand crises of the past few years.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Branding For Dummies, 2e
• Autor: Barbara Findlay Schenck, Bill Chiaravalle
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9781118958087
• ISBN: 111895808X
• ID: 04953167
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 728 g
• Rozměry: 188 × 236 × 16 mm
• Datum vydání: 19. December 2014

Oblíbené z jiného soudku

---

---

---