Kód: 04369581
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) ... celý popis
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Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
Osobní odběr Praha, Brno a 12903 dalších
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