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Anotace knihy

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Artification of Luxury Fashion Brands
• Podnázev: Synergies, Contaminations, and Hybridizations
• Autor: Marta Massi, Alex Turrini
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 166
• EAN: 9783030261207
• ISBN: 3030261204
• ID: 22642439
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 454 g
• Rozměry: 210 × 148 × 15 mm
• Datum vydání: 19. June 2020

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