Kód: 07116606
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to t ... celý popis
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In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1769 Kč
Osobní odběr Praha, Brno a 12903 dalších
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