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Anotace knihy

This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: 'Ad'apting to Markets
• Podnázev: Repackaging Commercials in Indian Languages
• Autor: Sunitha Srinivas. C.
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 228
• EAN: 9789351502401
• ISBN: 9351502406
• ID: 09339130
• Nakladatelství: SAGE Publications India Pvt Ltd
• Hmotnost: 380 g
• Rozměry: 215 × 139 × 15 mm
• Datum vydání: 24. June 2015

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