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Více informací o knize Strategic Political Communication

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Anotace knihy

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Strategic Political Communication
• Podnázev: Rethinking Social Influence, Persuasion, and Propaganda
• Autor: Karen S. Johnson-Cartee, Gary A. Copeland
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 248
• EAN: 9780742528826
• ISBN: 0742528820
• ID: 04905209
• Nakladatelství: Rowman & Littlefield
• Hmotnost: 340 g
• Rozměry: 152 × 228 × 17 mm
• Datum vydání: 14. October 2003

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