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From "tech mogul" ( Los Angeles Times ) Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit. §§The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature.§§Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Social Organism
• Podnázev: A Radical Understanding of Social Media to Transform Your Business and Life
• Autor: Oliver Luckett
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 320
• EAN: 9780316431217
• ISBN: 0316431214
• ID: 10960958
• Nakladatelství: Little, Brown Book Group
• Hmotnost: 410 g
• Rozměry: 154 × 228 × 25 mm
• Datum vydání: 24. November 2016

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