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Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with ... celý popis
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Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with many examples (o
1978 Kč
Osobní odběr Praha, Brno a 12903 dalších
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