Mohlo by se vám také líbit

Více informací o knize Emotion by Design

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 30 bodů

Anotace knihy

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Plný název: Emotion by Design
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 304
• EAN: 9781847943569
• ISBN: 184794356X
• ID: 39212678
• Nakladatelství: Cornerstone
• Hmotnost: 213 g
• Rozměry: 198 × 129 × 18 mm
• Datum vydání: 05. January 2023

Oblíbené z jiného soudku

---

---

---