Kód: 13738380
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng m ... celý popis
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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1900 Kč
Osobní odběr Praha, Brno a 12903 dalších
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