Kód: 19434745
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a cohe ... celý popis
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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies
4841 Kč
Osobní odběr Praha, Brno a 12903 dalších
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