Kód: 04084645
Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
Autor Adrian Ryans
Practical guide to help executives in traditional companies develop winning strategies to beat the low-cost competition.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 272
Nakladatelství: John Wiley & Sons Inc, 2009
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Více informací o knize Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
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Anotace knihy
Practical guide to help executives in traditional companies develop winning strategies to beat the low-cost competition.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business competition
920 Kč
- Plný název: Beating Low Cost Competition - How Premium Brands Can Respond to Cut-Price Rivals
- Autor: Adrian Ryans
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 272
- EAN: 9780470742976
- ISBN: 0470742976
- ID: 04084645
- Nakladatelství: John Wiley & Sons Inc
- Hmotnost: 526 g
- Rozměry: 236 × 161 × 20 mm
- Datum vydání: 26. January 2009
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