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Anotace knihy

Drawing on developments in the services management, strategic management and brand management literature, this book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals, it acts as a "linking text", structured around services management approaches to strategy, marketing, human resources management, and operations. Written in an accessible and practical style, it contains a blend of "ten-minute manager"-type checklists and comprehensive academic principles. It draws together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Transport industries

• Plný název: Airlines: Managing to Make Money
• Autor: Stephen Holloway
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 456
• EAN: 9780754615583
• ISBN: 0754615588
• ID: 04678124
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 1002 g
• Rozměry: 240 × 157 × 36 mm
• Datum vydání: 28. October 2001

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