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Anotace knihy

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Yield Management
• Podnázev: Strategies for the Service Industries
• Autor: Una McMahon-Beattie, Ian Yeoman, Anthony Ingold
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 368
• EAN: 9780826448255
• ISBN: 0826448259
• ID: 04732681
• Nakladatelství: Cengage Learning EMEA
• Hmotnost: 632 g
• Rozměry: 243 × 171 × 22 mm
• Datum vydání: 15. February 2001

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