Kód: 05102711
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effecti ... celý popis
Nákupem získáte 542 bodů
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, "Working on Health Communication" provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. 'Real-life examples' of actual campaigns are used throughout to show how theoretical ideas work in practice. "Working on Health Communication" is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Health systems & services
5415 Kč
Osobní odběr Praha, Brno a 12903 dalších
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