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Anotace knihy

The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Social services & welfare, criminology Social welfare & social services

• Plný název: Winning Gifts
• Podnázev: Make Your Donors Feel Like Winners
• Autor: Thomas D. Wilson
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 336
• EAN: 9780470128343
• ISBN: 0470128348
• ID: 04881104
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 660 g
• Rozměry: 235 × 155 × 27 mm
• Datum vydání: 20. December 2007

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