Mohlo by se vám také líbit

Více informací o knize Why Nokia Failed to Recover

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 109 bodů

Anotace knihy

Nokia, once the market leader in the mobile phone market and later one of the first to recognize and enter the smartphone market, shows a huge decline in market share. The company sees its lifebelt in a partnership with Microsoft and plans to create products that will surpass its competitors. However with 9 smartphones out in the market, Nokia could not achieve the success it hoped for. Nokia's experience in the smartphone market shows us the huge importance of marketing strategy. Underestimating the power and impact of the strategic choices we make can lead even the most successful companies to failure and difficult times

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Why Nokia Failed to Recover
• Autor: Violeta Angelova
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 52
• EAN: 9783639827149
• ISBN: 3639827147
• ID: 07173519
• Nakladatelství: GlobeEdit
• Hmotnost: 91 g
• Rozměry: 229 × 152 × 3 mm
• Datum vydání: 20. June 2014

---

---

---