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Více informací o knize What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win

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Anotace knihy

Lead and succeed like the world s greatest business innovator §When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: How did he do it? §Anyone facing practical business challenges on a daily basis, though, reframes the question to What would Steve Jobs do? §Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs s genius into six manageable parts, which you can use to face today s toughest business challenges and transform your company into an Apple-style industry leader.§Learn how Jobs viewed the customer. Find out how he built Apple s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.§Running a successful business today is tougher than it has been in generations if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.§Peter Sander is the author of 27 business books on innovation, marketing, economics, and investing.§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management

• Plný název: What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win
• Autor: Peter Sander
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9780071792745
• ISBN: 0071792740
• ID: 04442829
• Nakladatelství: McGraw-Hill Education - Europe
• Hmotnost: 418 g
• Rozměry: 220 × 144 × 22 mm
• Datum vydání: 29. November 2011

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