Kód: 03017895
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It dis ... celý popis
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups
6680 Kč
Osobní odběr Praha, Brno a 12903 dalších
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