Kód: 06823597
The ever-changing prerequisites of the business §world, the continuous discussions around value §creation and the increasing curiosity towards the §consultancy business were the starting points for §this book. The book investigate ... celý popis
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The ever-changing prerequisites of the business §world, the continuous discussions around value §creation and the increasing curiosity towards the §consultancy business were the starting points for §this book. The book investigates value creation in §the process consultancy business and tries to seek §an answer for the following questions: What are the §key components when creating value in a consultant-§client relationship? Why these components are §important? Further, the book tries to answer on how §an individual consultant can affect these components §with her actions. As the theoretical framework §proposes the value is created in the interaction - §it is co-produced or co-created with the customer. §The authors reached the conclusion that value §creation in the process consultancy business lies in §the relationship between the consultant and the §client. This finding challenges the prevailing §concepts as it was discovered that the interaction §could only be part of value creation since the §nature of value creation is far more complex.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics
1375 Kč
Osobní odběr Praha, Brno a 12903 dalších
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