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Více informací o knize Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care

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Anotace knihy

An AHA Press/Jossey-Bass ResourceUntapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.

Parametry knihy

Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Health systems & services

• Plný název: Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care
• Autor: Bea Northcott, Janette Helm
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9780787955373
• ISBN: 078795537X
• ID: 04920326
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 452 g
• Rozměry: 233 × 161 × 21 mm
• Datum vydání: 12. April 2000

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