Mohlo by se vám také líbit

Více informací o knize Understanding Apple's success

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 91 bodů

Anotace knihy

Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers' motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market.

Parametry knihy

• Plný název: Understanding Apple's success
• Podnázev: The relation between status consumption and consumer electronics
• Autor: Marguerite Laferrere
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 60
• EAN: 9783659893001
• ID: 10961267
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 106 g
• Rozměry: 220 × 150 × 4 mm
• Datum vydání: 21. May 2016

Oblíbené z jiného soudku

---

---

---