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Anotace knihy

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Uncommon Sense, Common Nonsense
• Autor: Jules Goddard
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 256
• EAN: 9781846686023
• ISBN: 1846686024
• ID: 01284184
• Nakladatelství: Profile Books
• Hmotnost: 278 g
• Rozměry: 198 × 130 × 24 mm
• Datum vydání: 23. May 2013

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