Kód: 06752136
Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers ... celý popis
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Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy
1351 Kč
Osobní odběr Praha, Brno a 12903 dalších
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