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An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated. ... celý popis
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An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes
372 Kč
Osobní odběr Praha, Brno a 12903 dalších
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