Mohlo by se vám také líbit

Více informací o knize Tourism Management, Marketing, and Development

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 331 bodů

Anotace knihy

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This book provides an overview of the research field of tourism management, including twelve chapters from a diverse international group of academics. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and research methodologies, Tourism Management, Marketing, and Development recognizes the relevance of physical and digital networks for the development of one of the fastest growing sectors of the contemporary global economy: Travel & Tourism.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Tourism Management, Marketing, and Development
• Autor: M. Mariani, R. Baggio, D. Buhalis
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 265
• EAN: 9781137368652
• ISBN: 1137368659
• ID: 04771477
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 532 g
• Rozměry: 163 × 236 × 21 mm
• Datum vydání: 04. September 2014

Oblíbené z jiného soudku

---

---

---