Mohlo by se vám také líbit

Více informací o knize Tourism Management, Marketing, and Development

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 480 bodů

Anotace knihy

Companies in the tourism sector are confronted with increasing managerial challenges and have to deal with a turbulent and fast changing environment. A perfect storm of increased importance of tourism as a socio-economic phenomenon, together with the understanding that even a destination with the best assets (natural and cultural) cannot survive the increasing international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last two decades. This volume recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability. It is the collective intellectual effort of a number of international scholars to cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline ways to achieve a sustainable competitive advantage using a Triple Bottom Line (TBL) approach in one of the fastest growing sectors of the contemporary global economy: travel and tourism.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Tourism Management, Marketing, and Development
• Podnázev: Performance, Strategies, and Sustainability
• Autor: Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 292
• EAN: 9781137405654
• ISBN: 1137405651
• ID: 09380349
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 616 g
• Rozměry: 149 × 223 × 22 mm
• Datum vydání: 30. November 2015

---

---

---