Mohlo by se vám také líbit

Více informací o knize Tourism and the Branded City

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 556 bodů

Anotace knihy

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analysing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness, highlighting qualities such as a location's natural and artifical features, history and future, uniqueness and universality, culture and people, sensory qualities and sustainable reputation.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Tourism and the Branded City
• Autor: Stephanie Hemelryk Donald, John G. Gammack
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 234
• EAN: 9780754648291
• ISBN: 075464829X
• ID: 04679700
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 590 g
• Rozměry: 234 × 156 mm
• Datum vydání: 28. October 2007

Oblíbené z jiného soudku

---

---

---