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Více informací o knize Silver Market Phenomenon

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Anotace knihy

The current shift in demographics aging and shrinking populations in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called graying market or silver market , the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings.§This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology

• Plný název: Silver Market Phenomenon
• Podnázev: Marketing and Innovation in the Aging Society
• Autor: Florian Kohlbacher, Cornelius Herstatt
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 465
• EAN: 9783642143373
• ISBN: 3642143377
• ID: 01656224
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 916 g
• Rozměry: 244 × 167 × 28 mm
• Datum vydání: 27. October 2010

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